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A diagnosis of the Digital Ecosystem? The main objective of a diagnosis of the digital ecosystem is to help you understand how a business category behaves in the digital environment and in this way visualize the competitive framework with respect to own paid and earn mica. This way you will be able to identify  KPIs of the ecosystem Sessions Time on site Followers Interactions Engagement Average CPC Among other concepts that you can learn about in our Digital Marketing Glossary from A to Z. And define your own objectives bas on that context. What does a Digital Ecosystem Diagnosis include? A Digital Ecosystem Diagnosis includes three analysis chapters Analysis of own mica own mica It is the analysis.

The websites and applications of a group of competitors of your brand in Phone Number List a specific category in which information is collect about Sessions or traffic to a website which indicates how many visits a website has Unique Users The estimate of how many unique users are visiting a website. Time on site How long users stay browsing the website. Page views per session refers to the number of pages that users see in a visit to the website. Bounce rate It is the number of people who came to the website but left the site without taking another action that is they did not navigate or go to other pages within the website.



Traffic sources these are the different types of sources through which users reach a web page Google divides them into direct traffic referral traffic search traffic and campaign traffic. Paid mia analysis paid mia It is the analysis of active advertising campaigns of the same group of competitors in order to identify which products or characteristics of their services stand out through advertising. In this analysis they consider relevant indicators such as Impressions This is the metric that reflects the number of times content is display.